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International Do Not Call Legislation

When developing outbound dialing campaigns that span international borders, it is necessary to ensure compliance with Do Not Call legislation for each country included on your calling list.

Although Do Not Call regulations are still in their infancy in much of the world, many countries have passed or have pending legislation for no-contact registries. These include (but are not limited to):

  • Australia

  • Canada

  • New Zealand

  • United Kingdom

  • Germany

  • France

  • Pakistan

  • India

  • Israel

Do Not Call regulations are controlled and enforced by the country of the dialed party, regardless of where the phone call originated. Similar to the US, the European Union has also drafted legislation to cover all member countries.

An excellent resource for EU marketing legislation is the Federation of European Direct and Interactive Marketing (http://www.fedma.org). Collections regulations are often available by the body regulating fair trade within member countries.

Rather than develop specific registries, many countries have chosen to append telemarketing stipulations to existing privacy laws. These regulations include allowable hours of outbound dialing, clauses regarding prior business relationships and, very importantly, international transportation/storage of customer contact data. It is advisable to check with individual countries for the most current legislation prior to beginning any international campaign.

  • Federation of European Direct and Interactive Marketing, European Union - Tel +322777603; http://www.fedma.org

  • Direct Marketing Association, United Kingdom - Tel +(44) 02077664401; http://www.dma.org.uk

  • Institute of Direct Marketing, United Kingdom - Tel +(44) 0181 9775705; http://www.theidm.co.uk

  • Union Francaise du Marketing Direct, France - Tel +(33) 1 4256 3886)

  • Dansk Markedsforingsforbund, Denmark - Tel +(45) 33 118 787

  • Associazione Italiana per il direct marketing, Italy - Tel +(39)229014157

  • Chambre de Commerce, Luxembourg - Tel +(352) 42 39 39 ext 810

  • Direct Marketing Instituut Nederland, Netherlands - Tel 0031206429595

  • Telecom Regulatory Authority of India - Tel 91-11-2321 1934, 2323 3466, 2322 0534, 2321 3223; http://www.trai.gov/

  • Canadian Radio-Television and Telecommunications Commission, Canada - Tel 1 877-249-2782; http://www.crtc.gc.ca/

  • Do Not Call Register, Australia - Tel 1300 792 958; http://www.donotcall.gov.au/