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Differentiate when to use Rules vs. Policies

  • Rules implement if/then/else logic at campaign level.

  • Conditions evaluate statistics, system events, or the current date and time.

  • Rule actions can dynamically modify running campaigns, send messages, change filters, and so on.

  • Rules apply to campaigns as a whole. Rules do not affect the processing of individual contact records.

  • Rules are grouped into Rule Sets for use with many campaigns.

  • Policies implement if/then/else logic at the contact level, before, during, and after the call to control dialing and call routing.

  • Policies are powerful. Business logic in a policy can decide whether to place a call. It can analyze agent availability to begin precise dialing. It can set attributes for recording and post-call processing, or send notifications. Policies can modify dialing modes; make decisions based on contact data, update contact list data, and more.

  • Policies are grouped into Policy Sets for use with many campaigns.

Do I need a Rule or a Policy?

When creating conditional actions, the first decision is whether to assign that object as a rule or as a policy. Ask yourself these questions:

  • Should this change apply to all records (Rule) or only the current record (Policy)?

  • Does the condition evaluate a contact record field? (Policy)

  • Does the action assign a value to a contact record field? (Policy)

  • Will the action activate another campaign? (Rule)

  • Should the action also apply to subsequent campaigns? (Rule)

Always test rules and policies before activating them on a production Dialer system. If after going live, a Rule Set or Policy Set does not behave as intended; it can be adjusted or deactivated with changes taking effect immediately. Changes to rules or policies take effect immediately after being applied. A restart is not necessary.