Contents

Campaign Creation

A Campaign is an encapsulation of properties that tell Interaction Dialer how to contact a list of people using a prescribed list of rules.
Campaigns are the central feature configured in Interaction Dialer.
Properties of a campaign are configured using Interaction Dialer Manager (IDM), an extension to Interaction Administrator—the application used to manage both the Customer Interaction Center (CIC) and Interaction Dialer.
Customers can create any number of campaigns with separate settings per campaign.

A Campaign ties together a contact list, a script, and various other configuration objects to accomplish a particular objective for a client, initiative or promotion. Each campaign dials a specific contact list, which may be filtered to select a target audience. Dialer agents interact with a campaign-specific script. The configuration of a campaign defines the calling mode, script to use, and other particulars. Campaigns can use schedules, rules, and policy sets to automate processing. In general, campaigns define how a particular contact list is to be processed.

Interaction Dialer Manager is the user interface for defining and managing campaigns. Access to configuration options is governed by licenses. System administrators have full control over access rights so that different levels of authority can be given to different users to create, modify, and view just what is needed.