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Keyword organization

This topic contains the purpose of categories, keyword set names, and keywords. The following table displays a brief example of how you can use categories and keyword set names to organize your keyword definitions:

Category

Keyword set name

Keywords

Marketing

(Agent) Ad placement

  • Where did you see our ad

  • Where you saw our ad

  • How did you hear about us

(Customer) Ad placement

  • I saw your ad

  • I saw your commercial

  • I read your ad

  • I heard your commercial

Sales

(Agent) Sale success