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Campaign Sequence

Once you have created your Campaign Groups, you'll use the controls the Campaign Sequence panel to create and modify a campaign sequence.

On the right side of the Campaign Sequence panel is a toolbar with controls that you'll use to create, modify, remove, and view campaign sequence items.

1

Generate Campaign Sequence

Takes the list of campaign groups in the Campaign Groups panel and automatically creates a campaign sequence based on the order specified in the Campaign Groups list.  Once a campaign group is added to a campaign sequence, it becomes a part of a new entity called a Campaign Sequence Item. A campaign sequence item consists of a campaign group, an activation, and a parent.

Add Campaign Sequence

Allows you to manually create a campaign sequence by selecting campaign groups from the Campaign Groups section.

Edit Campaign Sequence

Allows you to edit a campaign  group's activation type and parent group(s) in the campaign sequence.

Remove Campaign Sequence

Allows you to remove a campaign group from the campaign sequence. Keep in mind that if the campaign group that you remove from the campaign sequence is a parent of another campaign group in the campaign sequence, then that campaign group will become an orphan. You will then need to choose a new parent group using the Edit Campaign Sequence control.

Show Campaign Sequence Diagram

Provides you with a detailed graphical view the campaign sequence.

2

Campaign Group Column

Lists the name of the campaign group in the campaign sequence.

3

Activation Column

Shows the activation item that will trigger the transition to the next campaign group.

4

Parent Column

Shows the campaign group's parent group in the campaign sequence.