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Startup Group

When you automatically generate a campaign sequence or if you manually add campaign groups to a campaign sequence, you'll see that the [Startup Group] is configured as the parent of the first group in the sequence by default. Every campaign sequence must have a [Startup Group] item. The [Startup Group] item is essentially a place holder that signifies the first item in the campaign sequence . Once you turn on a campaign sequence, the [Startup Group] item immediately transitions the campaign to the first item in the sequence.

If you are manually adding campaign groups to a campaign sequence and are configuring the very first campaign sequence item, then you will want to leave the [Startup Group] in the Selected items list box. If you are adding subsequent campaign sequence items to the campaign sequence, then you will want to remove the [Startup Group].